30/06/2010

The IV NAOS Convention took place on 17 June 2010 at the headquarters of the Ministry for Health and Social Policy, for which the theme this year was “Commercial Communication (or advertising) for food and drink directed at minors in Europe and its various approaches”. Speakers included representatives of international organisations, such as the WHO (from both its Geneva headquarters and the Regional Office for Europe) and the European Commission, as well as representatives from various Member States who offered their recommendations and points of view on different aspects of the central topic, with regard to how to regulate advertising, since it is a very current matter for debate and one which has witnessed various options and measures.

With regard to the situation in Spain, as this year marks the fifth anniversary of the launch of the PAOS Code (Code of Self-regulation for the advertising of food products directed at minors up to the age of 12), the results of a study into the impact of the PAOS Code since it came into operation in September 2005 were presented.

In addition, during the Convention, the Minister for Health and Social Policy, Ms Trinidad Jiménez presented prizes to the winners of the recently awarded NAOS Strategy Prizes III.

Over 350 Spanish professionals from various sectors, along with representatives from other European Union countries, attended this fourth edition of the NAOS Convention, who the day before had also attended a European Commission High Level Group Meeting on Diet and Nutrition, hosted by AESAN within the framework of the Spanish Presidency of the EU.

IV NAOS Convention:

http://www.naos.aesan.msps.es/naos/estrategia/convenciones/convencion00105.html

III NAOS Prizes 2009:

http://www.naos.aesan.msps.es/naos/estrategia/premios/premios2009.html